HFMB10072U FM, Digital Strategic Communication Elective
Elective in Filn and Media Studies, 2019
This module is targeted at students who aim at employment as communications professionals in a private company, an NGO, or a public-sector organization. The first half of the course is an introduction to organizational analysis, and the second half is an overview of the many different ways that communication takes place in organizations. During the entire semester the students work with specific models of analysis, which finally are combined in a communications plan.
At the examination, the student is able to demonstrate:
Knowledge and understanding of:
design of communication campaigns
design communication campaigns and other strategic communication activities
design and convey digital strategic communication strategies
describe and analyse organisational strategies, and the internal and external factors that affect them.
use and evaluate forms of analysis, methods, and theories suitable for communication strategies
devise relevant communication initiatives to address a specific pro-lem identified in the strategic analysis
prepare and deliver a convincing oral presentation
plan an appropriate method for evaluating and following up on initiatives.
- Class Instruction
Gueststudents from outside UCPH and UCPHstudents from outside the Humanities:
- 15 ECTS
- Type of assessment
- Oral examinationOral exam, optional subject, with materials.
- Exam registration requirements
- Marking scale
- 7-point grading scale
- Censorship form
- No external censorship