HFMB10072U  FM, Digital Strategic Communication Elective

Volume 2019/2020
Education

Elective Studies in Digital Communication and Aesthetics

Content

This module is targeted at students who aim at employment as communications officer in an NGO, a private company or a public-sector organization. It consists of an introduction to organizational analysis, which forms the basis for the preparation of a communication plan. The plan may, for instance, take its point of departure in theory on social innovation, branding, co-creation, change communication, marketing or public relations/public affairs. During the entire process the students work with specific analyzes, which finally are summarised in a portfolio.

Credit
15 ECTS
Type of assessment
Other
Criteria for exam assesment

 

 

 

 

 

  • Category
  • Hours
  • Class Instruction
  • 84
  • Course Preparation
  • 325,5
  • Total
  • 409,5