HFMB10072U FM, Digital Strategic Communication Elective
BA in Film and Media Studies, Elective Studies, Curriculum 2019
This module is targeted at students who aim at employment as communications officer in an NGO, a private company or a public-sector organization. It consists of an introduction to organizational analysis, which forms the basis for the preparation of a communication plan. The plan may, for instance, take its point of departure in theory on social innovation, branding, co-creation, change communication, marketing or public relations/public affairs. During the entire process the students work with specific analyzes, which finally are summarised in a portfolio.
At the examination, the student is able to demonstrate:
Knowledge and understanding of:
design of communication campaigns
design communication campaigns and other strategic communication activities
design and convey digital strategic communication strategies
describe and analyse organisational strategies, and the internal and external factors that affect them.
use and evaluate forms of analysis, methods, and theories suitable for communication strategies
devise relevant communication initiatives to address a specific problem identified in the strategic analysis
prepare and deliver a convincing oral presentation
plan an appropriate method for evaluating and following up on initiatives.
The syllabus consists of 700 standard pages of course literature set by the lecturer and 300-500 standard pages chosen by the students and relevant to the topic chosen by them for the exam. The students’ syllabuses do not have to be approved in advance by the lecturer.
- Class Instruction
- Course Preparation
Gueststudents from outside UCPH and UCPHstudents from outside the Humanities:
- 15 ECTS
- Type of assessment
- Oral examinationElements of the material for the oral exam are prepared during the teaching,
presentation of a selected case study
analysis of the selected case study, including identification of problems that can be addressed with a specific communication initiative.
planning for delivery and evaluation of and follow-up on the communication initiative.
- Exam registration requirements
- Marking scale
- 7-point grading scale
- Censorship form
- No external censorship