HFMB15054U FM, Digital Strategic Communication Elective
Elective Studies in Digital Communication and Aesthetics
This module is targeted at students who aim at employment as communications officer in an NGO, a private company or a public-sector organization. It consists of an introduction to organizational analysis, which forms the basis for the preparation of a communication plan. The plan may, for instance, take its point of departure in theory on social innovation, branding, co-creation, change communication, marketing or public relations/public affairs. During the entire process the students work with specific analyzes, which finally are summarised in a portfolio.
Gueststudents from outside UCPH and UCPHstudents from outside the Humanities:
- 15 ECTS
- Type of assessment
Criteria for exam assesment
Module 2: Digital Strategic Communications
15 ECTS credits
Competency goals for the module
The module gives students:
Knowledge and understanding of:
Digital Strategic Communications
Digital strategisk kommunikation
15 ECTS credits
Activity code: HFMB15051E
Students will be able to:
Forms of teaching and
The module consists of a combination of lectures and assignments, which gradually build up to address an overall communications assignment. Students are free to choose the communications case on which to base their portfolio. The planning of the course places emphasis on enabling the individual student to gain insight into communications and build up a personal network.
Form of exam: Oral exam on an optional subject in the form of a portfolio. The oral exam takes the form of a presentation lasting 5–10 minutes based on the portfolio, which is produced during the course and submitted before the oral exam. The subsequent discussion is based on both the student portfolio and the presentation.
Make-up exam/resit: Same as immediately above.
Assessment: External exam, 7-point grading scale.
Exam language(s): Danish or English.
Group exam: This exam can only be sat individually.
Extent: The student portfolio consists of a presentation of the case, an analysis section, which must contain at least three of the analysis models covered in the semester plan and may be supplemented by other models chosen by the student(s), as well as a plan for the implementation of, evaluation of and follow-up on a specific communications initiative. The final portfolio must be a maximum of 20 pages. The material in it forms the basis for the oral exam and is weighted 50% in the grading.
Materials permitted: All, including personal laptops but Internet access cannot be guaranteed.
- Class Instruction
- Course Preparation