HFMB15054U FM, Digital Strategic Communication Elective

Volume 2017/2018

Elective Studies in Digital Communication and Aesthetics


This module is targeted at students who aim at employment as communications officer in an NGO, a private company or a public-sector organization. It consists of an introduction to organizational analysis, which forms the basis for the preparation of a communication plan. The plan may, for instance, take its point of departure in theory on social innovation, branding, co-creation, change communication, marketing or public relations/public affairs. During the entire process the students work with specific analyzes, which finally are summarised in a portfolio.

  • Category
  • Hours
  • Class Instruction
  • 30
  • Course Preparation
  • 379,5
  • Total
  • 409,5
Type of assessment
Criteria for exam assesment

Module 2: Digital Strategic Communications

15 ECTS credits

Competency goals for the module


The module gives students:

Knowledge and understanding of:

  • strategic planning
  • organisational analysis
  • design of communications campaigns
  • cross-media communications.


Skills to:

  • design communications campaigns and other strategic communication activities
  • prepare and present a convincing oral presentation.


Competencies to:

  • use forms of analysis, methods, and theories suitable for planned communications.


Digital Strategic Communications

Digital strategisk kommunikation

15 ECTS credits

Activity code: HFMB15051E

Academic targets


Students will be able to:

  • analyse organisational strategy, as well as internal and external factors affecting organisations
  • devise relevant communications initiatives to address a specific problem that has emerged from the strategic analysis
  • plan an appropriate way of evaluating and following up on initiatives
  • present a total communications solution.

Forms of teaching and


The module consists of a combination of lectures and assignments, which gradually build up to address an overall communications assignment. Students are free to choose the communications case on which to base their portfolio. The planning of the course places emphasis on enabling the individual student to gain insight into communications and build up a personal network.

Exam provisions


Form of exam: Oral exam on an optional subject in the form of a portfolio. The oral exam takes the form of a presentation lasting 5–10 minutes based on the portfolio, which is produced during the course and submitted before the oral exam. The subsequent discussion is based on both the student portfolio and the presentation.

Make-up exam/resit: Same as immediately above.

Assessment: External exam, 7-point grading scale.

Exam language(s): Danish or English.

Group exam: This exam can only be sat individually.

Extent: The student portfolio consists of a presentation of the case, an analysis section, which must contain at least three of the analysis models covered in the semester plan and may be supplemented by other models chosen by the student(s), as well as a plan for the implementation of, evaluation of and follow-up on a specific communications initiative. The final portfolio must be a maximum of 20 pages. The material in it forms the basis for the oral exam and is weighted 50% in the grading.

Materials permitted: All, including personal laptops but Internet access cannot be guaranteed.