HFMK03534U Digital Media Structures and Creative Film and Media Industries: Seminar C

Volume 2019/2020

Master’s Degree Programme in Film and Media Studies 2019


This seminar presents a politically and journalistically oriented digital media sociology in a culture driven by algorithms and big data. We focus on organizations and communication of political information, values and power in a digital network culture. In more concrete terms, we explore why and how institutions of journalism and democracy are changing -- how professional journalists, online users, politicians and other public actors (like NGOs) produce, distribute and share public information. The seminar covers media industries (including news journalism, political talk shows, political PR/marketing); platforms and infrastructures of public communication; value creation (both in terms of economic profits and democratic values); digital labor (including labor by influencers and everyday users); promotional cultures (including environmental/climate campaigns); users; and the environmental sustainability of digital media industries. Although we focus on our age, the early 21st century, we put ongoing trends into a historical perspective. We ask how key terms that we use today (e.g., information networks) applied before the digital age. Finally, we briefly venture into the future by exploring theories and trends of AI (artificial intelligence), and how it may transform politics, society and human life itself.

Learning Outcome

At the examination, the student is able to demonstrate:

Knowledge and understanding of:

  • digital media systems’ infrastructures and dynamics, both nationally and globally, and digital media industries' organisational structures, forms of financing and value creation processes.
  • creative film and media industries’ work processes and forms of organisation in a digital media landscape, including film and television production, journalism and targeted communication.
  • central theories and concepts of digital media structures and film and media industries.
  • the dynamics between creative processes, media-economic models and general principles of media systems.


Skills to:

  • analyse global and network-based distribution and business models, user interaction and produsage and working methods, workflows and processes in different types of film and media organisations.
  • formulate specific research questions on the digital film and media landscape with relevance to specific players in a range of industries.
  • understand the work processes in different film and media industries in relation to wider media structural contexts.


Competencies to:

  • analyse developments in the current digital film and media landscape and assess these in relation to film and media.
  • understand the correlation between overall structural aspects of a digital media culture and specific film and media industries.
  • solve analytical problems for specific players in the different Danish film and media industries and argue for their academic and research relevance.
  • identify new trends and developments on the basis of research-based knowledge.
  • Category
  • Hours
  • Class Instruction
  • 56
  • Preparation
  • 353,5
  • Total
  • 409,5
Continuous feedback during the course of the semester
Feedback by final exam (In addition to the grade)
Peer feedback (Students give each other feedback)
Type of assessment
Exam registration requirements

Active class participation is defined as:

  • At least 75% attendance


Approval of 2-3 oral or written exercises set by the lecturer (10-15 minute presentation or 3-5 standard pages per submission).


Exams may be held in Danish or English

Marking scale
7-point grading scale
Censorship form
No external censorship
Criteria for exam assesment