HFMK03532U Digital Media Structures and Creative Film and Media Industries

Volume 2019/2020

Master’s Degree Programme in Film and Media Studies 2019


The seminar will focus on film and television and the industrial changes that have come about in recent decades, especially with digitalization. We will address a host of issues such as the economic costs of distribution and how expensive productions are financed and co-produced; how public service television seeks to grow youth audiences online; how the window system works for an audiovisual product and the disruption of windows caused by Netflix and similar platforms. The question of globalization of film and television series will be a topic just as the influence of runaway productions and regional film and television funds, in particular their seemingly adverse effects on labor rights. In addition to Danish and Nordic markets, we will also focus on North American and Chinese film and television markets in an attempt to understand their roles for screen cultures. Methods on data gathering will be discussed in relation to creative industries, just as we will keep an eye on how film and television are regulated, including the political interests involved, on a Danish and international scale. As background reading, students are encouraged to read Havens & Lotz, Understanding Creative Media Industries, 2nd edition.

Learning Outcome

At the examination, the student is able to demonstrate:

Knowledge and understanding of:

  • digital media systems’ infrastructures and dynamics, both nationally and globally, and digital media industries' organisational structures, forms of financing and value creation processes.
  • creative film and media industries’ work processes and forms of organisation in a digital media landscape, including film and television production, journalism and targeted communication.
  • central theories and concepts of digital media structures and film and media industries.
  • the dynamics between creative processes, media-economic models and general principles of media systems.


Skills to:

  • analyse global and network-based distribution and business models, user interaction and produsage and working methods, workflows and processes in different types of film and media organisations.
  • formulate specific research questions on the digital film and media landscape with relevance to specific players in a range of industries.
  • understand the work processes in different film and media industries in relation to wider media structural contexts.


Competencies to:

  • analyse developments in the current digital film and media landscape and assess these in relation to film and media.
  • understand the correlation between overall structural aspects of a digital media culture and specific film and media industries.
  • solve analytical problems for specific players in the different Danish film and media industries and argue for their academic and research relevance.
  • identify new trends and developments on the basis of research-based knowledge.
  • Category
  • Hours
  • Class Instruction
  • 56
  • Preparation
  • 353,5
  • Total
  • 409,5
Continuous feedback during the course of the semester
Feedback by final exam (In addition to the grade)
Peer feedback (Students give each other feedback)
Type of assessment
Exam registration requirements

Active class participation is defined as:

  • At least 75% attendance


Approval of 2-3 oral or written exercises set by the lecturer (10-15 minute presentation or 3-5 standard pages per submission).


Exams may be held in Danish or English

Marking scale
7-point grading scale
Censorship form
No external censorship
Criteria for exam assesment