HFMK03073U FM, Module 4: Social media analysis: users, content and technology
Master in Film- and Media Studies
Researching social media has become a trend, as well as a necessity in recent years. From Lady Gaga to the European Parliament, there is hardly a person or institution that is not social media engaged. A diversity of interconnected users share vast amounts of content on different platforms, offering rich data for a variety of purposes. So what are social media and how can they be studied?
Aiming to look beyond the hype, this course critically explores social media as a resource, presenting various techniques for gathering and analysing social media data, depending on specific research purposes. Looking at the main ‘constituents’ – technology, users, and content – the first part of the course discusses the place of social media in the larger media landscape, offering some perspectives to the study of social media (i.e. as technologies, genres, networked publics). We then revisit traditional media methodologies (content analysis, discourse analysis), as well as discussing specific techniques for digital media analysis (such social network analysis). Iconic media like Facebook, Twitter, and YouTube will serve as examples and provide case studies throughout the course.
At the end of the course, students should be able to:
Have an understanding of different theoretical approaches to social media
Define and design a research project involving social media.
Use appropriate techniques and methodologies for gathering and interpreting social media data
Critically evaluate content on different social media platforms, for specific purposes
Master in Film and Media Studies 2013-curriculum:
Modul 4: Audience and user studies: HFMK03071E
Curriculum for Master's Programme in Media Studies, The 2008 Curriculum:
Modul 2: Audience and user studies: HMEK03121E
Master elective for students from outside of Humanities at UCPH:
Apply on form to firstname.lastname@example.org June 1, 2015 at the latest.
- 15 ECTS
- Type of assessment
- OtherThe Exam will be conducted in English
Criteria for exam assesment
Links to curriculums:
Master in Film and Media Studies, 2013-curriculum: http://hum.ku.dk/uddannelser/aktuelle_studieordninger/film_medievidenskab/Film_and_Media_Studies_2013.pdf
Curriculum for Master's Programme in Media Studies, The 2008 Curriculum: http://filmandmedia.ku.dk/curricula/upload-dokumenter/Media_Studies_KA_2008_just_2010.pdf
- Class Instruction
- Course Preparation