HFMB15022U FM, Digital Strategic Communication Elective

Volume 2016/2017

Elective Studies in Digital Communication and Aesthetics


This module is targeted at students who aim at employment as communications officer in an NGO, a private company or a public-sector organization. It consists of an introduction to organizational analysis, which forms the basis for the preparation of a communication plan. The plan may, for instance, take its point of departure in theory on social innovation, branding, co-creation, change communication, marketing or public relations/public affairs. During the entire process the students work with specific analyses, which finally are summarised in a portfolio.

Learning Outcome

Digital Strategic Communication: HFMB15051E

  • Category
  • Hours
  • Class Instruction
  • 30
  • Course Preparation
  • 379,5
  • Total
  • 409,5