HFMA03142U FM Strategic communication in digital media

Volume 2014/2015
Master in Film and Media Studies

The course targets MA students from communication and IT, as well as film and media studies. This course is an elective.

The aim is to deepen the knowledge of strategic use of information in organisational communication. This includes the sharing of information with internal and external agents, as well as strategic partnerships with internal and external entities.

The candidate will acquire the necessary theoretical and practical knowledge to plan, administer, organise and assess communication and information processes in businesses and public organisations.

In particular, the student will develop his understanding of the following areas:

- Strategic communication in organisations. Theories, methods and practice in the internal and strategic use of information in organisations. The connection between organisational structure and different forms of communication, in particular digital media and digital branding.

- Communication theory with an emphasis on the planning, management and evaluation of communication and information processes, including the use of media in internal and external strategic organisational communication. The development of digital media over time, typical media forms, network-based media, social media, mobile media and corporate video, as well as new forms of interaction. Data mining and user patterns. Ethical challenges.

- Communication practice. How to plan, implement and evaluate digital media campaigns, in particular in social and network media, to achieve intended responses across channels and target groups. Creating missions, messages and arguments supported by photos and video. Assessing and analysing the effect of communication material on target groups.

Learning Outcome

Master in Film and Media Studies 2013-curriculum:
Module 7: Optional Subject 1: HFMK03131E
Module 7: Optional Subject 2: HFMK03141E
Module 7: Optional Subject 3: HFMK03151E
Module 7: Optional Subject 4: HFMK03161E

Curriculum for Master's Programme in Media Studies, The 2008 Curriculum:
Module 8: Optional Subject 1: HMEK03191E
Module 8: Optional Subject 1: HMEK03201E
Module 8: Optional Subject 2: HMEK03211E
Module 8: Optional Subject 2: HMEK03221E


  • Category
  • Hours
  • Class Instruction
  • 42
  • Preparation
  • 367,5
  • Total
  • 409,5
Type of assessment
The exam will be conducted in English
Criteria for exam assesment