HFMA03042U FM, Corporate Film
This course is divided into a theoretical part, where we discuss the role and characteristics of corporate film throughout history and today, and a practical part where the students produce a corporate film of their own for a real client.
The theoretical part of the course builds on a historical examination of corporate film and its relation to documentary film and journalistic film genres. Several prominent documentary film directors have worked with the format. A number of well known documentaries were actually sponsored by corporations and primary used in their communication. We will also analyze the forms and genres of corporate film based on examples – from pure corporate presentations, like the 2012 Mærsk Film by Christoffer Boe, to smaller productions, used internally or as a part of web communication or viral marketing.
In the practical part of the course the students will produce their own corporate film for a real client that they will find themselves. We will visit an internal film department of a bigger danish company, and meet other people from the business. The instructor will also share his personal experience from his many years of directing corporate film for IKEA, Volvo and Novo Nordisk, among others.
2008: Media production and public communication
2008: Audiovisual Communication
Hediger, V., &, Vonderlau, P. (2009). Films that Work. Industrial Film and the Productivity of Media. Amsterdam University Press.
Sweetow, S. (2011) Corporate Video Production: Beyond the Board Room: And OUT of the Bored Room. Oxford: Focal Press.
Kirsch, C. (2004). "Film and collective storytelling in corporate identity: a case study", Corporate Communications: An International Journal, Vol. 9 Iss: 3, pp.223 - 230Thralls, C. (1992). Rites and Ceremonials Corporate Video and the Construction of Social Realities in Modern Organizations. Journal of Business and Technical Communication, 6(4), 381-402.
- I alt
- 15 ECTS