HENK03682U Europaprofilen: Europas kulturelle identiteter 2: The Political Consumer: Consumer Boycotts in Europe in the 20th Century

Årgang 2015/2016
Engelsk titel

Europaprofilen: Cultural Identities in Europe 2: The Political Consumer: Consumer Boycotts in Europe in the 20th Century


Modern European Studies (CEMES)

MA-level [Module 1: European cultural history]:

Modern European Studies 1 (HHIK03701E) [Master's curriculum - 2013]

Modern European Studies 2 (HHIK03711E) [Master's curriculum - 2013]


This course explores the development of the concept of ‘political consumerism’. Consumption is at the very centre of modern capitalist societies and, to some extent, most people have come to self-identify as consumers. But are we fully aware of what it means to be a consumer? Increasingly, shopping practices have become an identity marker and a medium for expressing personal values and lifestyle choices. Further, consumers are able to engage in more activist endeavors through the purchase or boycott of particular products.

Drawing upon cases from all over Europe in the 20th century, the course examines the concept of political consumerism and how everyday actions are connected to wider social processes in society. Students will study consumer boycotts on individual and collective levels, and among the case studies will be Nestlé, Nike, Shell, and the anti-Semitic boycotts in 1930s Germany. The students will develop a critical and interdisciplinary understanding of the political consumer and the implications of boycotting.

Michele Micheletti, Dietlind Stolle & Andreas Follesdal (eds.) (2006). Politics, Products, and Markets: Exploring Political Consumerism.

Frank Trentmann (ed.) (2012). The Oxford Handbook of the History of Consumption.

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