SBRI19014U Science Communication and Media Skills
BRIDGE - Translational Excellence Programme
- Lecture on science communication theories: Why should the public be engaged with science? What are the roles of scientist in public communication? How can scientists use social media?
- Lecture on mass media and the role of journalists: How does the media work? How do journalists frame a story and what are the news criteria? Why should scientists build relationships with journalists?
- Development of individual communication strategies for participants own research topics: Why should people listen to your story? How should you prepare an interview?
- Introduction to crisis communication: What to consider when caught in a communication crisis? How to construct a story-line?
On completion of the course, the participants should be able to:
- Acquire overview of basic theories in science communication
- Understand how mass media functions and how journalists work
- Understand the basics or crisis communication
- Construct story-lines for public communication of research
- Develop public communication plans for own research and assess crisis potential
- Provide feedback on communication efforts
- Communicate own research and reflect upon the effects of such communication
4 Chapters from David J Bennett & Richard C Jennings: Successful Science Communication. Cambridge, 2011.
• Participants interview each other on personal communication strategy
• Role-play on crisis communication and mock-up crisis TV-interview
• Participants prepare a 3 min pitch of their own research prior to the course. During the course this is filmed, and participants receive feedback
• Individual reading and reflection
- Theory exercises
Automatic registration upon appointment in the Translational Excellence Programme
- 0 ECTS
- Type of assessment
- Continuous assessmentPortfolio• Preparation of 3 min pitch of own research prior to course
• Attendance, including providing feedback to fellow course participant
• Subsequently submit a communication plan for own research and provide feedback to a fellow participants communication plan
- Exam registration requirements
Participants are automatically registered for the Examination upon course registration.
- All aids allowed
- Marking scale
- passed/not passed
- Censorship form
- No external censorship
Criteria for exam assesment
- Knowledge of forms and content of science communication strategies and their effect
- Understanding of own role in relation to media, publics and communication professionals
- Ability to construct a science communication strategy
- Awareness of personal strengths in public communication
- Make informed choices on how to communicate in public
- Ability to reflect on strengths and weaknesses of communication strategies and different story-lines