HFMK03504U FM, Research Design and Empirical Methods - Seminar C: Digital Communication and Media Culture: Investigating Affective Communication and Mediated Emotions
Master in Film and Media Studies, 2019-curriculum
In this seminar, we will focus on affect and emotions in media and communication research. We will investigate how emotions resonate in hate speech, populism, news, nostalgia, health communication, mediated romantic relationships, etc. and why affective communication has become virulent in today´s digital culture, challenging established routines, norms, and epistemologies. While being salient in all areas of mediated public and private communication, emotions are simultaneously fluid, mostly implicit, and always up for interpretation. This makes them an ideal showcase to highlight the challenges of grasping certain social phenomena by the means of empirical research and demonstrates the creativity necessary to gain insights into complex communicative interactions in vibrant digital media contexts.
In the first part of the seminar, some sessions will be complementary to the lecture “Research Design and Empirical Methods”. This will allow us to revisit the lecture´s content and discuss follow-up questions. In the other sessions, the seminar will additionally deepen your knowledge on empirical research by us further investigating exemplary study designs and specific methods applied in the research of affective communication and mediated emotions. In particular, we will discuss how to decide which method fits a research question best, how methods differ when it comes to qualitative, quantitative, and computational approaches, and we will do exercises that will help you to put your knowledge into practice. Finally, you will prepare and conduct your own research project on affect and emotions with a topic of your choice, which you will develop throughout the seminar.
At the examination, the student is able to demonstrate:
Knowledge and understanding of:
- the application of qualitative and quantitative empirical research methods to answer a given research question.
- the theoretical bases underpinning different qualitative and quantitative methods, their respective explanatory efficacy, and how they are embedded in different research traditions.
- mixed-method strategies, including the use of digital IT tools, their complex interaction, and how they may be applied to different film and media research questions.
- formulate a research question and develop a complex, theoretical research design that necessitates the application of several empirical methods.
- use different tools to collect and analyse different types and amounts of data and reflect critically on the tools used and the results achieved.
- present a research design and argue for the selected methods in both written and spoken forms.
- select and combine the right methodological and theoretical tools to address a research question.
- assess the chosen strategy and the applicability and validity of the research in relation to specific functions and contexts.
plan, conduct and present the results of empirical research based on film and media theory and methodology.
The joint seminars rely on a textbook on research designs and empirical methods. The seminar tracks use academic texts within the particular field that the seminar focuses on. Teaching and readings are predominantly in English.
knowledge of these methods on their own during the semester.
- Class Instruction
- 15 ECTS
- Type of assessment
- Exam registration requirements
Active class participation is defined as:
- 2-3 approved oral or written exercises set by the seminar lecturer (10-15-minute presentation or 3-5 standard pages per submission).
- Marking scale
- 7-point grading scale
- Censorship form
- No external censorship
- Exam period
https://kunet.ku.dk/studie/film-og-medievidenskab-ka/Sider/Emne.aspx?topic=Find tid og sted&topicId=ef9bedf9-cd3b-41a7-ad09-fc3825b08664#ef9bedf9-cd3b-41a7-ad09-fc3825b08664
Criteria for exam assesment
Master in Film and Media Studies, 2019-curriculum:
Exams are conducted in English.
- Course code
- 15 ECTS
- Full Degree Master
- 1 semester
- Study board
- Study Board of Media, Cognition and Communication
- Department of Media, Cognition and Communication
- Faculty of Humanities
- Manuel Menke (12-716572796970327169726f69446c7971326f7932686f)