HFMB10072U FM, Digital Strategic Communication Elective

Volume 2020/2021

Elective in Filn and Media Studies, 2019


This module is targeted at students who aim at employment as communications professionals in a private company, an NGO, or a public-sector organization. The first half of the course is an introduction to organizational analysis, and the second half is an overview of the many different ways that communication takes place in organizations. During the entire semester the students work with specific models of analysis, which finally are combined in a communications plan. 

Learning Outcome

At the examination, the student is able to demonstrate:

Knowledge and understanding of:

 strategic planning

 organisational analysis

 design of communication campaigns

 cross-media communications.

Skills to:

design communication campaigns and other strategic communication activities

design and convey digital strategic communication strategies

describe and analyse organisational strategies, and the internal and external factors that affect them.

Competencies to:

use and evaluate forms of analysis, methods, and theories suitable for communication strategies

devise relevant communication initiatives to address a specific pro-lem identified in the strategic analysis

prepare and deliver a convincing oral presentation

plan an appropriate method for evaluating and following up on initiatives.


Class teaching with discussion, presentations and group work.
  • Category
  • Hours
  • Class Instruction
  • 84
  • Preparation
  • 325,5
  • Total
  • 409,5
Continuous feedback during the course of the semester
Feedback by final exam (In addition to the grade)
Peer feedback (Students give each other feedback)
Type of assessment
Oral examination
Oral exam, optional subject, with materials.
Exam registration requirements

Curriculum, 2019:


Marking scale
7-point grading scale
Censorship form
No external censorship

Curriculum, 2019


Criteria for exam assesment