NIFK18011U Strategic Communication and Staging on Food, Sustainability and Health

Knowledge and understanding

• Should have knowledge of the different staging and strategic communication theories.
• Should have knowledge of different actors’ approaches to strategic communication and intermediate methods.
• Should have knowledge of how communicative staging can be integrated in food business models.
• Should have knowledge of different communicative environments and contexts.

Skills

• Should be able to analyse and deconstruct the communicative staging in food supply markets, chains and networks and in regulatory regimes.
• Should be able to analysing the advantages and barriers of the different strategies in public or private food companies / networks.
• Should be able to combine theoretical knowledge with concrete use in specific food companies, institutions and civil networks.

Competences

• Should be able to reflect the ability to use this knowledge in a concrete food production and improve and further qualify strategic communication in a private, public or civil organisation.
• Must be able to reflect and discuss the different staging approaches and the implications for food related systems, services and products to companies, institutions or citizens/consumers.
• Should be able to implement strategic communication for integrated food studies concepts and cases.
• Should be able to master - through presentations and workshops etc. skillful application of theoretical and empirical knowledge to communicative problems and solutions.