LLEK10257U Food Choice and Acceptance
MSc Programme in Food Innovation and Health
MSc Programme in Animal Derived Foods
The course has its focus on the different factors underlying consumers’ food behaviours. Centrally in the course are theories on determinants of food choice, strategies to change behaviour and theory of decision making processes. Cognitive, developmental, psychophysiological and neuroeconimic approaches are discussed. Factors influencing food acceptance throughout the different life stages, the relationships between choice, consumption of foods and the sensory, psychological and physiological responses in the human body are presented and discussed. The physiological and psychological drivers of food acceptance and food intake are presented. Methods and techniques for measuring specific responses in relation to eating behaviour are introduced theoretically. The students will in groups work on a curriculum related topic, and hand in a project report towards the end of the course. Only submission, presentation and approval of project report will qualify the student for the examination.
The course aims at introducing students to the determinants and principles of consumer’s food behaviours.
- Demonstrate overview of the terminology and definitions in the field of food choice and acceptance research
- List the most important factors that play a role in food choice and acceptance
- Explain the coupling between sensory and physiological effects on food intake
- Describe the neurological principles and mechanisms of sensory perception, desires, appetite and food reward/addiction
- Describe how perception and more specifically interoception influence food acceptance
- Identify and discuss the prevailing theories of food choice behaviour
- Analyse and discuss formation of food preferences and habits and how these are related to sensation, perception, cognition, emotion and physiological processes
- Integrate neurological principles and mechanisms of sensory perception, appetite and food addiction
- Design and reflect on solutions to handle scientific as well as everyday life problems in breaking food habits
- Compare and explain how different scientific disciplines work with food choice behaviour
- Evaluate and critically review scientific work related to changes in food acceptance
- Design small scale experiments in the food choice domain, interpret and evaluate the resulting data
- Collaborate in cross disciplinary teams
See Absalon for a list of course literature
- Project work
- Theory exercises
- 7,5 ECTS
- Type of assessment
- Written assignment, during courseOral examination, 20 minutesThe exam grade comprises of two parts:
The project report in teams (25%)
The individual oral exam in the course curriculum and pre-known topics (75%). No preparation time and no aids allowed.
Both parts must be passed in order for the student to pass the course.
- Without aids
- Marking scale
- 7-point grading scale
- Censorship form
- No external censorship
Several internal examiners
Same as ordinary exam. Any previously passed part of the exam will count in the re-exam. A failed project report has to be submitted two weeks before the date of the re-examination.
Criteria for exam assesment
See Learning Outcome