Elective Studies in Digital Communication and
This module is targeted at students who aim at employment as
communications officer in an NGO, a private company or a
public-sector organization. It consists of an introduction to
organizational analysis, which forms the basis for the preparation
of a communication plan. The plan may, for instance, take its point
of departure in theory on social innovation, branding, co-creation,
change communication, marketing or public relations/public affairs.
During the entire process the students work with specific analyses,
which finally are summarised in a portfolio.