SBRI19014U Science Communication and Media Skills
Volume 2019/2020
Education
BRIDGE - Translational Excellence Programme
Content
- Lecture on science communication theories: Why should the public be engaged with science? What are the roles of scientist in public communication? How can scientists use social media?
- Lecture on mass media and the role of journalists: How does the media work? How do journalists frame a story and what are the news criteria? Why should scientists build relationships with journalists?
- Development of individual communication strategies for participants own research topics: Why should people listen to your story? How should you prepare an interview?
- Introduction to crisis communication: What to consider when caught in a communication crisis? How to construct a story-line?
Learning Outcome
On completion of the course, the participants should be able to:
Knowledge
- Acquire overview of basic theories in science communication
- Understand how mass media functions and how journalists work
- Understand the basics or crisis communication
Skills
- Construct story-lines for public communication of research
- Develop public communication plans for own research and assess crisis potential
- Provide feedback on communication efforts
Competences
- Communicate own research and reflect upon the effects of such communication
Literature
4 Chapters from David J Bennett & Richard C Jennings: Successful Science Communication. Cambridge, 2011.
Recommended Academic Qualifications
Participants must meet the
admission criteria in BRIDGE - Translational Excellence
Programme
Teaching and learning methods
• Interactive lectures,
class room discussions and group work
• Participants interview each other on personal communication strategy
• Role-play on crisis communication and mock-up crisis TV-interview
• Participants prepare a 3 min pitch of their own research prior to the course. During the course this is filmed, and participants receive feedback
• Individual reading and reflection
• Participants interview each other on personal communication strategy
• Role-play on crisis communication and mock-up crisis TV-interview
• Participants prepare a 3 min pitch of their own research prior to the course. During the course this is filmed, and participants receive feedback
• Individual reading and reflection
Workload
- Category
- Hours
- Lectures
- 8
- Theory exercises
- 6
- Total
- 14
Feedback form
Oral
Continuous feedback during the course of the
semester
Sign up
Automatic registration upon appointment in the Translational Excellence Programme
Exam (Science Communication and Media
Skills)
- Credit
- 0 ECTS
- Type of assessment
- Continuous assessmentPortfolio• Preparation of 3 min pitch of own research prior to course
• Attendance, including providing feedback to fellow course participant
• Subsequently submit a communication plan for own research and provide feedback to a fellow participants communication plan - Exam registration requirements
Participants are automatically registered for the Examination upon course registration.
- Aid
- All aids allowed
- Marking scale
- passed/not passed
- Censorship form
- No external censorship
Criteria for exam assesment
Knowledge
- Knowledge of forms and content of science communication strategies and their effect
- Understanding of own role in relation to media, publics and communication professionals
Skills
- Ability to construct a science communication strategy
- Awareness of personal strengths in public communication
Competences
- Make informed choices on how to communicate in public
- Ability to reflect on strengths and weaknesses of communication strategies and different story-lines
Course information
- Language
- English
- Course code
- SBRI19014U
- Credit
- 0 ECTS
- Level
- Part Time MasterPh.D.
- Duration
- Placement
- Autumn
- Schedule
- See course dates and course programme in Absalon
- Course capacity
- 15 participants
- Continuing and further education
- Study board
- Study Board for the Professionel Master´s Degree Programmes at The Faculty og Health and Medical Science
Contracting department
- Department of Media, Cognition and Communication
Contracting faculty
- Faculty of Humanities
Course Coordinators
- Maja Horst (5-6d74777879456d7a7233707a336970)
Saved on the
19-09-2019