HFMB10072U FM, Digital Strategic Communication Elective
Elective in Filn and Media Studies, 2019
The module is targeted at students who want to acquire knowledge, skills and competencies in strategic communication. These competencies are central to communication staff in different types of organizations such as an NGO, a private company, a member organization, a political party or a public sector organization. The module consists of an introduction to theories of strategic and practical communication and organizational analysis and will result in the preparation of communication campaigns and other limited communication efforts with strategic purposes. Among topics covered: crisis communication, organizational communication, communication and change, stakeholders, content strategies, social media, online communication, media and media choice, cross-media, transmedia, storytelling and strategic writing, visual communication, branding, etc. Throughout the course, the students work with self-selected cases and concrete analyzes of communication efforts and campaigns.
At the examination, the student is able to demonstrate: Knowledge and understanding of: strategic planning organisational analysis design of communication campaigns cross-media communications. Skills to: design communication campaigns and other strategic communication activities design and convey digital strategic communication strategies describe and analyse organisational strategies, and the internal and external factors that affect them. Competencies to: use and evaluate forms of analysis, methods, and theories suitable for communication strategies devise relevant communication initiatives to address a specific pro-lem identified in the strategic analysis prepare and deliver a convincing oral presentation plan an appropriate method for evaluating and following up on initiatives. |
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- Category
- Hours
- Class Instruction
- 84
- Preparation
- 325.5
- Total
- 409.5
Exchange students:apply for
courses in Mobility Online. Questions regarding course registration
should be directed
to visitingstudents@hum.ku.dk
.
International fee-paying guest students:visithttps://humanities.ku.dk/education/guest/on how to sign up for courses.
- Credit
- 15 ECTS
- Type of assessment
- Oral examination
- Type of assessment details
- Oral exam, optional subject, with materials.
- Exam registration requirements
Curriculum, 2019:
https://hum.ku.dk/uddannelser/aktuelle_studieordninger/film_medievidenskab/electives_batv.pdf
- Marking scale
- 7-point grading scale
- Censorship form
- No external censorship
- Exam period
June
Look here: Eksamensdatoer - ”find tid og sted”. The list will be published at the start of the semester.
- Re-exam
Curriculum, 2019
https://hum.ku.dk/uddannelser/aktuelle_studieordninger/film_medievidenskab/electives_batv.pdf
August
Look here: Eksamensdatoer - ”find tid og sted”.
Criteria for exam assesment
Course information
- Language
- English
- Course code
- HFMB10072U
- Credit
- 15 ECTS
- Level
- BachelorBachelor choice
- Duration
- 1 semester
- Placement
- Spring
- Schedule
- Skema lægges udenfor blokstruktur
Study board
- Study Board of Communication
Contracting department
- Department of Communication
Contracting faculty
- Faculty of Humanities
Course Coordinators
- Charlie Breindahl (hitch@hum.ku.dk)
Lecturers
Charlie Breindahl