NIFK14032U Business Development and Innovation
MSc Programme in Agricultural Economics
MSc Programme in Environmental and Natural Resource Economics
MSc Programme in Forest and Nature Management
The course has a managerial perspective and integrates an overview of general strategic management, organisational theory, innovation project management and business model development and marketing. Participants will acquire skills for understanding and analysing the business strategy, innovation strategy and organisational setting. Participants will acquire skills necessary to design and manage an innovation process aimed at commercializing an invention through innovation and diffusion. The development of a business model is the main element of the commercialization process and students will acquire skills to analyze business model elements, including: a) the competitive position of the company; b) connected activities; c) competitive and macro-environment forces; d) critical industry values drivers; e) capabilities and resources in the organisation; f) market changes and sustainability issues; and g) production costs. Finally, participants will be capable of identifying central aspects of project implementation, including designing and organising activities, leadership and management of people, and information and knowledge sharing.
The purpose of the course is to provide participants an
understanding of business development processes. Being able to
identify new business opportunities, manage, contribute to and
support innovation processes, and continuously develop new and
adjust existing business models is a key competence for managers as
well as for many professionals in today’s complex business
environment. The course introduces the strategic management process
and its relation to innovation processes in the organisation. The
course focuses on business development in enterprises and
organisations, including agribusiness and other natural
resource-based enterprises and organisations. The course aims to
provide the students with the competencies needed to lead and
manage an innovation project in private firms, public organisations
and NGOs. This includes designing the innovation process and
leading multidisciplinary team work necessary for developing a
business model.
On completion of the course the student will be able to:
Knowledge:
• Identify and describe the phases and intermediate outputs in a
business strategy development processes
• Identify and describe the main elements and concepts in project
management of innovation projects
• Identify and describe the main elements of a business model and
the corresponding business plan
• Identify and reflect on the relationship between business
strategy, innovation management and the business model
• Identify and reflect on the social dynamics of innovation
practices in multidisciplinary teams
Skills:
• Apply and integrate methods and techniques from strategic
management, entrepreneurship, innovation, marketing and
organisational behaviour theory to describe, analyse and explain an
innovation process and a business model
• Design, plan and communicate an innovation project in a private
firm, a public organisation or an NGO
• Design, plan and implement relevant analyses for developing a
business model for a new product, services or marketing based
on an overall business strategy and a specific organisational
context
Competences:
• Apply the theoretical foundation of the course to design a
company type specific innovation process in a private firm, a
public organisation or an NGO
• Develop a business plan in collaboration with external partners,
subject experts, for example in R&D, finance, production,
marketing and sales departments
• Discuss the leadership and management dimension of innovation
project implementation
• Reflect critically on ethical issues in relation to innovation
and business development
- Category
- Hours
- E-Learning
- 10
- Exam
- 1
- Lectures
- 30
- Practical exercises
- 40
- Preparation
- 20
- Project work
- 65
- Theory exercises
- 40
- Total
- 206
As
an exchange, guest and credit student - click here!
Continuing Education - click here!
- Credit
- 7,5 ECTS
- Type of assessment
- Written assignmentOral examination, 20 minThe exam consist of two parts: 1) a case study report and 2) an oral examination. The oral examination is based on the individual case study report and the general curriculum used in the course. The oral examination and the case study report are each weighted 50%. Students must pass both part-examinations individually to pass the overall exam.
- Aid
- Without aids
- Marking scale
- 7-point grading scale
- Censorship form
- External censorship
- Re-exam
Same as ordinary
If the student has not handed in the individual case study report, then it must be handed in two weeks prior to the deadline of registration for the re-exam. It must be approved before the exam.
Already passed part-exams from the ordinary exam will not be part of the re-exam.
Criteria for exam assesment
Fullfilment of Learning Outcome is required to obtain the grade
12
Course information
- Language
- English
- Course code
- NIFK14032U
- Credit
- 7,5 ECTS
- Level
- Full Degree Master
- Duration
- 1 block
- Placement
- Block 3
- Schedule
- A
- Course capacity
- No restrictions
- Continuing and further education
- Study board
- Study Board of Natural Resources and Environment
Contracting department
- Department of Food and Resource Economics
Course responsibles
- Carsten Nico Portefée Hjortsø (3-67726c446d6a7673326f7932686f)