HCCK03121U COG, Empirical Methodologies 1

On successful completion of the module, the student is capable of:

Accounting for basic concepts and issues in both classic and current
theories of communication in the humanities as well as the social sciences

 Accounting for the relevance of different theories of communication
in studying face-to-face as well as technologically mediated interaction

 Analyzing concrete instances of communication with reference to the
media, genres, and social contexts in question

Accounting for the basic characteristics of both qualitative and quantitative
methodologies in relation to studies of cognition and communication

Characterising the relationship between theoretical frameworks and
their operationalization in empirical research designs and methodologies

Developing and substantiating a specific research design with reference
to a particular problem area of cognition and communication.

For the examination, students must be able to:

Account descriptively and critically for different empirical methodologies
 
Operationalize relevant aspects of one or more communication theories
with regard to a particular instance, purpose, and context of communication

Conduct and substantiate an analysis of a concrete instance of communication
with reference to the medium, genre and social context in question